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Banana Republic x Thursday’s Journal – Fall 2016

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Okay, everybody. Brace yourselves for what I’m about to say: summer is over. I know! Cue the dramatic meltdowns of a million beach bunnies and dig out that consoling cookie dough ice cream. Actually…I’ll take cookie dough ice cream over a day getting sand grains stuck in my forbidden places any day. Now, Fall doesn’t officially start…

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Social Media Engagement Matters Most. Here’s Why.

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HERE’S WHY SOCIAL MEDIA ENGAGEMENT IS SO IMPORTANT From CPG brands like Coca-Cola (1M followers on Instagram) to personal/lifestyle brands such as Sonya Esman’s Class Is Internal (she averages 100K likes on Instagram), you can’t scroll for more than two minutes on a platform without running straight into a brand. However, people seem to react to brands on social media the same way they…

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