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Is Beyoncé Worse Than Kanye West?

in Music by
beyonce kanye west calvin walker

Image Courtesy of FistInTheAir.com Beyoncé stormed the 2016 MTV Video Music Awards last night and snatched 94.7% of the world’s collective wigs. How so? Her sensational, reformatted performance of Lemonade, her most recent album which solidifies her as an unapologetic queen. Marie Antoinette is on the other side nodding in fierce approval. Bey ? started…

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Social Media Engagement Matters Most. Here’s Why.

in Marketing by
social media engagement

HERE’S WHY SOCIAL MEDIA ENGAGEMENT IS SO IMPORTANT From CPG brands like Coca-Cola (1M followers on Instagram) to personal/lifestyle brands such as Sonya Esman’s Class Is Internal (she averages 100K likes on Instagram), you can’t scroll for more than two minutes on a platform without running straight into a brand. However, people seem to react to brands on social media the same way they…

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5 Pop Music Moments That SHOULD Happen in 2016

in Music by
harry styles cheryl cole fleur east

No, Justin Bieber Does Not Make The Cut 2015 was a pretty interesting year in Pop music. Rihanna failed to release Anti (although after experiencing its awful promotional campaign and listening to the so-so tracks featured on it, she could have kept it away), Ariana Grande failed to practice sound judgment by publicly licking pastry products and…

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