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Beyonce

Is Beyoncé Worse Than Kanye West?

in Music by
beyonce kanye west calvin walker

Image Courtesy of FistInTheAir.com Beyoncé stormed the 2016 MTV Video Music Awards last night and snatched 94.7% of the world’s collective wigs. How so? Her sensational, reformatted performance of Lemonade, her most recent album which solidifies her as an unapologetic queen. Marie Antoinette is on the other side nodding in fierce approval. Bey ? started…

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Social Media Engagement Matters Most. Here’s Why.

in Marketing by
social media engagement

HERE’S WHY SOCIAL MEDIA ENGAGEMENT IS SO IMPORTANT From CPG brands like Coca-Cola (1M followers on Instagram) to personal/lifestyle brands such as Sonya Esman’s Class Is Internal (she averages 100K likes on Instagram), you can’t scroll for more than two minutes on a platform without running straight into a brand. However, people seem to react to brands on social media the same way they…

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