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marketing

The SEO Struggle Is Real

in Marketing by
seo struggle

The first iteration of my blog was called The Calvin Show and, to my surprise, it got a decent amount of traffic almost from the very beginning. I’ll always be thankful to Calvin Klein for most of those visitors because my blog began showing up in search engine results when people would search for the…

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Social Media Engagement Matters Most. Here’s Why.

in Marketing by
social media engagement

HERE’S WHY SOCIAL MEDIA ENGAGEMENT IS SO IMPORTANT From CPG brands like Coca-Cola (1M followers on Instagram) to personal/lifestyle brands such as Sonya Esman’s Class Is Internal (she averages 100K likes on Instagram), you can’t scroll for more than two minutes on a platform without running straight into a brand. However, people seem to react to brands on social media the same way they…

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